For much of modern real estate, growth has been closely tied to building something new.
Joined from LinkedIn? Click here to continue where you left off.
That model remains essential: acquire a site, secure planning, deliver new stock and create value through development. New housing is still needed. So are new logistics facilities, data centres, infrastructure and commercial buildings. The argument here is not that development is abandoning new construction. On the contrary, the data suggests that an increasingly important part of value creation is happening in existing buildings.
Refurbishment, retrofit and repositioning have moved from the margins of development strategy towards the centre of it. In office markets – across the likes of London, New York, Frankfurt, and more – this is now difficult to dismiss as a temporary response to a difficult cycle.
Deloitte’s latest London Office Crane Survey found that refurbishment accounted for 66% of all new office starts by volume in 2025. New build starts fell to 1.6 million sq ft, less than half the 3.6 million sq ft recorded in 2024, while 3.1 million sq ft of refurbishment projects commenced. Refurbishment has now outstripped new development throughout the post-Covid period.
That does not mean every developer is suddenly becoming a retrofit specialist. Nor does it mean demolition and redevelopment have become obsolete. Every asset presents a different commercial, technical and planning equation. The shift is in the question owners and developers are asking before the ‘what’s next?’ decision.
Where previous cycles may have more readily led to a choice between holding an asset or redeveloping it, businesses are increasingly examining a broader set of possibilities. Can the building be upgraded? Can its performance be improved? Can it be repositioned for a different occupier? Can value be created without starting again?
Crucially, what combination of people and skill set is required to make those decisions and deliver them successfully?