macdonald and company
macdonald and company

To Find The Best Town Planner Jobs, Leverage Your Social Media

Posting date: 8 May 2019
Antony Storey our consultant managing the role

Social Media Job Search Tips & Strategy 

If you are considering searching for planning jobs, (the 2019 RICS and Macdonald & Company Salary Survey confirmed 1/3 of professional planners do), then you should consider how to leverage your social media in your job search. The stats show that companies are avid users of social media to recruit and background check candidates. Your social media presence really can work for you in your search for your next role.

Before we examine how to employ social media in your employment search, let’s look at why it’s crucial to your success and how companies employ social media.

Find Planner Jobs on Social Media

In a survey of HR professionals, the Society for Human Resource Management (SHRM) found that 84% of companies use social media for recruitment. Most of those that don’t are planning to. They understand that people spend lots of time on social media – on average, five years of their lives.

Social media users are attracted to branded content that appeals to them. A professional who is attracted to a company’s brand, products or services is likely to be a good cultural fit. This makes them a stronger candidate.

Networking has always been a valuable resource in the search for a new job. Social media is the new networking tool of choice. For those in the planning profession, LinkedIn is the number one social media tool. It is also the social media platform most used by companies in their recruitment strategies. Here are some startling LinkedIn statistics that underline why you must not ignore the platform:

  • There are over 575 million  LinkedInusers 
  • 39% of users pay for LinkedIn Premium
  • 20 million companies are listed on LinkedIn
  • 90% of recruiters use LinkedIn regularly
  • At any time, there are 10 million+ jobs listed 
  • New recruits connecting through LinkedIn are 40% less likely to leave a company in the first six months
  • social media recruitment specialists

    To sum up, employers and planners use social media to meet each other. It works in a similar way for both, enabling candidates and companies to assess each other and learn what others think. Consequently, the breadth and depth of social media use in recruitment is on an exponential growth course.

    How do Recruiters Leverage Social Media?

    Companies want to connect with potential candidates. Social media is where they can be found, discussing hot topics, displaying their knowledge, and connecting with other professionals and companies they like.

    In our article “How quantity surveyors are recruited on social media", we discuss the strategies that companies use to find their next recruit:

    To sum up, companies and candidates use social media to meet each other. It works in a similar way for both, enabling candidates and companies to assess each other and learn what others think. Consequently, the breadth and depth of social media use in recruitment is on an exponential growth course.

    How do Recruiters Leverage Social Media?

    Companies want to connect with potential candidates. Social media is where they can be found, discussing hot topics, displaying their knowledge, and connecting with other professionals and companies they like.

    In our article “How quantity surveyors are recruited on social media” (link), we discuss the strategies that recruitment companies use to find their next recruit. You’ll find that the best employers have created pages that showcase their company

  • They promote their culture, and participate in conversations that matter to potential candidates
  • The best recruiters also leverage their employees on social media, encouraging them to share their experiences of their workplace, colleagues and culture
  • They search active and passive candidates using platform filters, such as location, experience and qualifications
  • Recruiters also use multiple platforms to extend their social media reach
  • They use background checking tactics on your social media accounts (link)
  • They analyse their results and evolve their strategies
  • When you understand the strategies and tactics that recruiting companies employ to harness social media as a recruitment tool, you have the knowledge to use it equally powerfully.

    Social Media recruitment specialists              

    6 Social Media Strategies to Find Planner Jobs

    Potential employers aren’t only looking at your name, qualifications and employment history on social media. They want to know the real you. 

    They want to understand what makes you tick, your likes and dislikes, your sense of humour, and your personality. They want to learn about the way you think, the way you discuss issues, and your ability to handle conflict. And yes, an employer really can obtain all this from your social media. Here are six strategies to supercharge your social media portfolio and help land your dream urban planner role.

    1. Create & Nurture Your Relevant Professional Profile

    Develop a persuasive professional profile for your social media accounts. While including your qualifications, focus on accomplishments that highlight your strengths and the value you bring to an employer. Remember that your recent history is your most relevant history, so provide more detail of your latest roles.

    2. Build Your Social Media Network

    Your network does several jobs. It provides you with a constant flow of news, views and opinions in the industry. It helps potential employers find you and learn about you, and it keeps you informed of potential openings for planner jobs.

    Join professional groups, especially those that have plenty of traffic and interaction. Make your introductions, and then take part in online conversations. You will attract likeminded people to connect with you, becoming followers, friends, and an integral part of your social network.

    3. Engage with Potential Employers

    Follow organisations that appeal to you as potential employers and become involved in the conversations they initiate. This will provide direct evidence of your expertise. Following these companies will keep you informed of new openings and industry news.

    4. Be Helpful on Social Media

    Companies want to build teams. They rely on their employees being there for one another, in cohesive units that work together toward a collective goal. Show your selflessness by answering questions and building your reputation as a team player: give more than you take.

    5. Search for Jobs Intelligently

    If you are searching for jobs on general recruitment sites, you probably aren’t maximising the time you spend online. Increase your job search productivity by connecting with specialist recruiters, searching on company Facebook and LinkedIn pages and their Twitter feeds.

    6. Plan to be Successful on Social Media

    Successful job searches don’t happen by luck. You must plan for success and follow that plan diligently. Follow companies, join groups, and connect with individuals. Make time each day to be active on your social media accounts, and schedule regular sessions to maintain your profiles and ensure they align with your current position and goals.

    Social Media Platforms You Can't Ignore

    We recently came across a list of 60 social networking sites. With so many options available to you, how do you know which to employ in your job search? If you try to maintain a profile on too many, you’ll spread yourself so thin that your strategy will work against you. Committing to just five minutes each day on each platform will take five hours of your time.

    To select the best social media channels, listen to what your social network tells you are the best. People drop hints about the social media channels they are using, either in their tweets, on their Facebook posts, or in links on LinkedIn. Indeed, it is these big three where you should start your social media journey. Here are a few specific tips to help you.

    · LinkedIn

    LinkedIn has earned the reputation as being the Facebook for professionals.

    On your profile, ensure that you include all the standard information that you would include on your CV. You should also showcase your work with samples.

    Right under your name on your profile you should include a headline that sums you up. For example, “Town planner with expertise in vertical village design”. Make sure that your headline includes industry-specific keywords, and that it tells people what they can expect should they hire you.

    Connect to friends and colleagues, from current and former employers. Reconnecting with these will help to grow your network and help others to remember you. As you connect, bring people up to date with what you have been doing professionally.

    Connect to companies who you believe would be a good fit for your skill set. Use the people search to identify the key employees and managers. This will help you discover if someone in your network is connected to an influencer in a target company.

    Post interesting industry news on your LinkedIn page. Share posts from your contacts, and comment on them. Be open when asked your opinions.

    · Facebook

    Facebook is a good deal more personal than professional, and so it is underutilised as a tool by job seekers. However, you should align your Facebook profile with your LinkedIn profile.

    Ensure that the ‘Work and education’ section of your Facebook account is complete. Add details of previous positions held, and describe your main duties and responsibilities in each. Be concise, with an abbreviated version of your LinkedIn profile.

    You should create a separate ‘friends’ group for your professional contacts. This will make it easier to target relevant posts, such as industry news and views. When you post these, make their relevance stand out by commenting about a project you worked on, or goal you achieved that is related.

    Like and comment on posts from your professional network on Facebook.

    · Twitter

    Twitter helps you connect with others. The brevity of its posts is both its strength and its weakness. There are great opportunities to connect with others in your industry, though detailed job descriptions are not its forte.

    On your Twitter profile, add your LinkedIn headline. Follow professionals and organisations in the industry, those with whom you would most like to secure a position.

    Use hashtags to browse for content that will help you in your job search. Hashtags such as #hiring, #careers, and role-specific hashtags will reveal the companies and people with whom you should connect.

    Aa with your other social media accounts, become a source of information. Tweet industry news, and retweet interesting tweets from your network. Reach out to people directly – show them that you follow what they are saying and respect their views by asking relevant questions or writing a personal tweet thanking them for sharing their insight. Tweet these people regularly.

    With a carefully crafted profile that establishes your credentials as a planner, a growing reputation as someone who remains up to date with industry news, and as a contact willing to share information and provide valuable insight, the jobs market will come to you.

    If you haven’t done so, start your social media strategy by creating a LinkedIn profile. Connect with the Macdonald & Company LinkedIn team. Start the journey to your next urban planning role.

    Social Media ReEcruitment specialists

    Social Media Job Search Strategy

    Social media is a tool that serious job seekers use. A diligently planned strategy and commitment to developing your profile and network helps you become an interesting proposition for hiring companies. 

    Your social media presence also makes your profile searchable – and employers that are actively searching on social media are more likely to find you. To start the ball rolling, follow #BeConnected on LinkedIn, Facebook, Twitter & Instagram, or be social and connect with your recruitment team specialists.

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