Pocket Living

Case Study

About

Pocket Living, established in 2005, is a residential development company with a vision to provide city living homes at 20% below market rate. They have a vision to create communities with space and energy saving solutions for modern lives.

 

The Brief

Macdonald & Company were asked devise a recruitment strategy for a new concept and new brand in the congested London development market. Since 2015 Macdonald & Company has been exclusive recruitment partner to Pocket Living, enabling it to meet year-on-year double growth for the past 4 years. We have helped to place 80 professionals in the company, from Land Buyers, Project Managers and Design to Finance, Marketing and Sales positions.

"Macdonald & Company have been our exclusive recruitment partner since 2015. We have come to rely on Macdonald & Company as knowledgeable, patient and to always have our best interests at heart. Our team are our greatest asset and Macdonald & Company have played a big part in growing this team.”

Solutions

A dedicated team of two established on hand for the project, whereby we conducted:

  • Careful construction of job descriptions and adverts based on the market
  • Promotion of the key leaders  at Pocket Living through our podcast series
  • Continual support of the lean management structure covering all recruitment and HR matters
  • Recruiting across all business departments, including; finance, development, project, sales, marketing and operations
  • A blend of recruitment tools to handle board level posts to business support departments

The Results

Consecutive successful placements with a blend of rising stars and seasoned operators, many of whom now occupy key board positions meaning they are now responsible for running and shaping the business of the future.

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