macdonald and company
macdonald and company

Assistant Manager, Digital Marketing (Retail)

  1. Permanent
  2. Singapore
S$50000 - S$70000 per annum + bonus and benefits

Our client is a forward looking retail land lord and they are recruiting for a retail digital marketing assistant manager in their team!

The Job:

  • Ensure that the Mall's App & Web content is up-to-date and all functions are in good condition.
  • Understand and regularly engage the member & corporate affiliate database;
  • Grow the membership active base via retention and acquisition drives;
  • Analyse & improve the customer journey using data analytics on purchase and visit frequency;
  • Continually research and identify opportunities for advancement of marketing automation features and capabilities including member targeting and personalisation;
  • Plan and implement effective end-to-end marketing campaigns with a focus on O2O conversion;
  • Regularly source for attractive tenant and partner rewards to house on the Mall's app
  • Creation of content for Campaign / Rewards-specific eDMs;
  • Perform ongoing updates of website, including copy, content and SEO;
  • Manage and optimize display, paid social and SEM campaigns.

Requirements:

  • Bachelor's degree in Mass Communications/Marketing, or related field;
  • Minimum 5 years' experience in creating and executing email/app/rewards-related
  • digital Campaigns
  • Proven experience in employing email marketing best practices and applying segmentation direct marketing techniques;
  • Strong understanding of database concepts and segmentation;
  • Proficient in HTML for email marketing, Microsoft Word, Excel, PowerPoint, Photoshop and Google Analytics;
  • Strong commercial acumen, preferably with retail and e-commerce experience;
  • Enthusiastic, keen to learn, reliable and a team player with a passion for self-development;
  • Self-driven, able to multi-task & work in a fast-paced environment to meet tight deadlines;
  • Creative and possess excellent communication skills (written & verbal) as well as strong problem-solving skills

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