macdonald and company
macdonald and company

Marketing and Communications - Senior/Manager

BBBH37405
  1. Permanent
  2. Singapore
S$130000.00 - S$150000 per annum + Other benefits

Head of marketing & communications

Marketing strategist responsible for in-mall campaigns, digital marketing, social media planning

Create, launch and manage on-ground and digital campaigns

Build awareness about the mall, reach out to target market, drive quality footfall to mall and increase sales conversion

Reinforce branding for the mall and increase followers across all social media channels

Measure and report performance of all marketing campaigns and assess against goals (KOIs and KPIs)

Analyse effectiveness of individual campaigns to deliver actionable insights and recommendations

Oversee execution of all digital marketing activities and drive engagement through innovative collaborations

Engage, retain and build rapport with tenants, provide ongoing A&P support

Manage and work with advertising and media agency to plan, develop and manage digital contents of the mall on various social media platforms

Evaluate the effectiveness of marketing campaigns

Plan and executive social media engagement plans

Develop and manage marketing budgets

Coordinate on-site events arrangements of the mall to ensure smooth delivery of event

Play a vital role in the marketing communications department to deliver full suite of marketing communications activities to meet business objectives

Elevate mall profile, drive quality footfall and increase tenants' GTO through the conceptualisation and execution of A&P strategies and Digital media marketing strategies

Liaise and work closely with agencies, media, tenants, contractors and event organisers to ensure successful and timely delivery of content, campaigns and promotions

Market in-mall advertising and atrium spaces, keep track of set budgets and prepare reports to assess the effectiveness of various marketing programs

Assist in the supervision of the customer service team and oversee key administration matters


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