macdonald and company
macdonald and company

Marketing Director

  1. Permanent
  2. London
£75000 - £95000 per annum

Your key responsibilities would be;

  • Develop and support the marketing strategy
  • Oversee the implementation of the marketing strategy
  • Implement the current brand strategy
  • Set and administer an annual marketing budget
  • Manage and direct the selected PR/Media agencies
  • Create and manage a calendar of events such as webinars, conferences and thought leadership contributions
  • Create and manage a calendar events that support the sales team and sales strategy both locally and nationally
  • Work with our brand partners to develop an effective communication and marketing plan to leverage this relationship in all aspects of sales and marketing
  • Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary
  • Manage and refine the organisation's social media presence
  • Manage and measure marketing campaign costs
  • Report on the effectiveness of marketing campaigns using pre-determined KPIs and be able to efficiently create reports for our stakeholders
  • Utilise data for marketing campaigns, interrogating the organisation's databases and external data

The ideal candidate will have;

  • A clear thinker and good communicator. You will often report directly to the chief executive and justify your ideas to the executive team. Being a marketing director also involves constant networking and representing your organisation to outsiders.
  • to oversee the various agencies that are engaged on the various work streams. This means supervising and motivating key individuals within these agencies.
  • be proficient in continuing to analyse market trends and the positioning of competitors. This analysis provides the foundation for marketing strategies.

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