Introduction
Real estate in 2026 treads a complex landscape shaped by global economic uncertainty, shifting geopolitical dynamics, and persistent fluctuations in interest rates and inflation.
While investment activity has slowed in certain markets, demand for resilient assets and urban regeneration continues to drive opportunity. At the same time, talent strategies are under pressure to balance cost control with the need for highly skilled professionals, as employees increasingly prioritise competitive pay and flexibility.
Artificial intelligence is emerging as a transformative force, redefining productivity and the way organisations operate. Against this backdrop, businesses must navigate changing salary trends, hybrid work models and rising job mobility to remain competitive and future-ready.
For 26 years, Macdonald & Company’s global Salary, Rewards and Sentiments research has delivered trusted insights to employers and professionals across real estate and related asset classes. Drawing on data from 12,000 respondents worldwide, this report provides a clear view of how the industry is responding to economic pressures, technological advances, and shifting workforce expectations.
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