How to Attract and Retain Top Talent in the Alternative Residential Sector

Discover expert strategies to attract and retain top talent in the Alternative Residential sector. This guide offers recruitment insights, retention tactics and salary benchmarks for Build-to-Rent, PBSA and more.

Topics: Employers Resource

September 2025

How to Attract and Retain Top Talent in the Alternative Residential Sector Download

Who is this for?

  • Sector: Corporate Services, Real Estate Services
  • Country: United Kingdom
  • Location: London, Manchester
How to Attract and Retain Top Talent in the Alternative Residential Sector Download

Who is this for?

  • Sector: Corporate Services, Real Estate Services
  • Country: United Kingdom
  • Location: London, Manchester

Summary

The Alternative Residential sector in the UK is growing rapidly, with Build-to-Rent, PBSA, senior living and serviced apartments leading the way.

This growth creates a critical challenge for employers: how to attract and retain the right talent. Skilled professionals are in short supply, and competition is fierce. Recruitment alone is not enough. Retention strategies are essential for long-term success.

Our comprehensive guide combines market insights and years of recruitment expertise to help you build high-performing teams that deliver operational excellence and exceptional resident experiences.

The most successful operators in Alt-Resi look beyond CVs. They focus on cultural fit, digital fluency and long-term potential. They invest in structured onboarding, clear career pathways and a workplace culture that prioritises wellbeing and inclusion. This guide shows you how to do the same.

In this report, you will learn:

  • Why talent is the key driver of success in the Alternative Residential sector
  • The biggest hiring challenges in Build-to-Rent, PBSA and senior living
  • How to identify transferable skills and expand your talent pool
  • Recruitment strategies that work, including salary benchmarking and employer branding
  • Retention strategies that improve engagement and reduce turnover
  • A real-world case study of successful Alt-Resi recruitment

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